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Dual Paradigm Shift in Global Markets and Business

During these transforming times of global depression (regardless of what's being promoted in the news), the new dual-paradigm business shift is quietly exploding. The very few who are embracing these simultaneous shifts are becoming Multi-Millioinaires in what used to be relatively small markets.

Frank Kern recently made a video that he called the "State of the Internet Address".

The Dual Paradigm Shifts in Global Markets - and How You Can Use Them

While Frank doesn't call the changes "paradigm shifts", what he describes in the video above certainly are paradigm shifts.

The first part of the dual shift is occurring in the realm of competition. The old thinking is that competition is one business that serves a market versus another business that serves that market.

The new way of thinking according to the shift is that it's now better to take your old competition and turn them into friends, joint venture partners, mastermind associates, colleagues, cohorts so that you and he and she can work together to better serve your market - together.

So it seems to be becoming more of a competition of market versus market rather than business versus business. The markets that have the businesses that best serve a market to the market's best interests and according to what the market actually wants are the markets that will grow.

The Major Influences in Paradigm Shift #1

Jeff Walker, developer of Product Launch Formula, has proven over and over with his case studies and course use that the market can be trained, or programmed to buy more stuff. That only comes from market leaders working together to better serve the people in "that" market. While Jeff Walker was inspired to the PLF concept by Robert Cialdini's book, Influence: The Psychology of Persuasion, Mr. Cialdini did not carry out and use that information like Jeff Walker did.

Mastermind groups with top players in the Internet Marketing field have accelerated what would have happened eventually. The foundation and purpose of the Internet is the collaboration of information. A developed purpose of the Internet is the monetization of FREE.

People like Jeff Walker, Frank Kern, Rich Schefren, John Reese, Brad Fallon, Andy Jenkins, Jeff Johnson, Joel Comm, Eben Pagan and a few others who make it their business to serve their market - and understood the foundation, nature and purpose of the Internet - have taken responsibility for their market. In this case, their market is Internet Marketing, but it happens in any market where the leaders in that market get together to intentionally make their market a much better market for the community.

 

From that, we sort of derive a corollary, too: In any market served by multiple people and/or companies where some of those who serve that market take responsibility for that market and work together to intentionally make that a much better market for the community, those who work together for the betterment of the market become the leaders of that market. (Dang! That's a long sentence!) Anyway...

Essentially, those who take responsibility for a market and work together to better serve that market become the leaders of that market.

More coming...

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Product Launch Help?

Having studied Product Launch Formula and Mass Control extensively, I think they're awesome. But I also think the envelope has not been pushed by either.

Both recognize the importance of story, but neither even get into PREMISE! Jeff says that he can recognize a good story, but...

The ability to recognize a good story in product launches is based in premise. While I will get further into premise once I have more cool stuff on this site (because I'm really just throwing it together at the moment to get something here), then I'll delve into elements of story a lot more. Just look up "premise" in a good dictionary, and translate that to selling your stuff online.

Yes, there will be more cool stuff coming, and a lot more elelments of story in sales shall soon be here.

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Cross-Selling and Integration Marketing

The cool thing about cross-selling is that the cross-selling does not have to come from your site, your business, or you.

You've probably heard of Integration Marketing, and that's pretty much where you can sell other people's stuff that's related to your stuff. Others can sell your stuff to their customers. And they can offer your stuff to their customers for 100% of the profit at the point where cross-sells take place: immediately after the decision to buy.

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Read more: Cross-Selling and Integration Marketing

   

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